Paul Giambarba | Product Identity for Tonka Toys

In addition, it was almost impossible to register the devices in two colors in the flexography required for the printing of toy labels and packaging. By the simple device of overprinting process red over process yellow I lessened the production headaches to a significant degree. Photo, above, shows the new logo and product title decal redesigned and reset.

For more detailed information click on The Branding of Polaroid.

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© 2009 by Paul Giambarba