Paul Giambarba | Package Design for Polaroid Sunglasses, International

This was my favorite, one of my first, completed in 1962. The colors create a cool, restful image, which is how I wanted to suggest the benefits of using the product. It was ripped off as a design all over the world.

Gold Medal, 1963, Art Directors Club of Boston

Graphis Packaging 2

Graphis Annual 1963

Designer: Paul Giambarba

V.P. Sales & Advertising: Stanford M. Calderwood

For more detailed information click on The Branding of Polaroid.

Email

Back

© 2009 by Paul Giambarba