Paul Giambarba | Package Design for Polaroid Square Shooter camera product lines

Square format film offered picture taking economies and presented a design challenge as well. Bill's suggestion that we try to make the stripes into a square design was a good one. The black end panels nicely accented the strong graphics and leaned heavily on Eastman Kodak yellow at point of purchase. With Square Shooter 2, I took even more liberties by working the graphics around the corners of the boxes so that gondolas and floor islands of product could be set up for visual impact.

Film box and Square Shooter packaging won a Certificate of Excellence in Packaging, 74, American Institute of Graphic Arts

Another version, Polaroid Square Shooter 4 won a Certificate of Excellence in Packaging, 76, American Institute of Graphic Arts

Designer: Paul Giambarba

Design Director: Bill Field

For more detailed information click on The Branding of Polaroid.

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© 2009 by Paul Giambarba