The whole line of Polaroid SX-70 products as available in the early 1970s. Only Chanel ever managed to keep packaging this clean and identifiable over a whole range of product. Dr. Land wanted a white box. We gave it to him, and fought successfully to keep the sales department from writing excess copy to clutter up the packaging. Click here for cover and mention in Japanese magazine, Relax, for March 2002.

Polaroid Product Identity received a Gold Medal from the Art Directors Club of New York in 1980

Certificate of Excellence in Packaging, 74, American Institute of Graphic Arts

For more detailed information click on The Branding of Polaroid.