Paul Giambarba, Corporate Image and Product Identity, Consulting, Polaroid Pronto! product line

Paul Giambarba | Package Design for Polaroid Pronto! product line

Pronto! was a less expensive spin-off of the SX-70 that used the same film. For that reason it was necessary to incorporate the SX-70 symbol for consumer recognition.

Designer: Paul Giambarba

Design Director: Bill Field

For more detailed information click on The Branding of Polaroid.

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